Let's get to work on play

For more than 50 years, Kaplan Early Learning Company has been a champion for play. From our research-based curricula to enriching classroom environments and innovative technology solutions, Kaplan's products and services inspire a lifelong love of learning in children and educators. We are architects of learning good and defenders of the imagination. We live for inseparable bonds and open minds. We encourage the eager and inspire the inspirers. Together, we transform lives through play.

Blue Element
Kaplan Early Learning Company Manifesto
The Kaplan Team

We deliver possibility.

At Kaplan, we believe that play is serious business. From our office environments that foster open communication and creative collaboration, to our distribution center where learning and play are handled with care daily, Kaplan operates within the unique structure of a family-owned business with an international impact. Despite delivering learning experiences to educators, children, and families around the globe, Kaplan has a small-town feel where every voice is included, ideas are nurtured, and we work tirelessly to champion play.

To explore our culture and to join our corporate community, visit our Careers page.

Kaplan is committed to creating equitable experiences for all – we have a lot of work to do, and we're just getting started. Discover what steps Kaplan is taking towards creating lasting change on our Diversity, Equity, and Inclusion page.

Kaplan Delivery Team Blue Horseshoe Element
Blue Leaf Element Green Ribbon Element

Our Core Values

Core Belief:

When we play, we learn.

Our Mission:

To champion play as a transformative learning experience.

Our Vision:

Inspire a lifelong passion for learning in all of us.

Customer Service Background Customer Service Icon


We appreciate and serve educators with high-quality customer care in mind.

Accountablity Background Accountablity Icon


We establish clear goals, measure results and continually seek enhancement.

Accountablity Background Teamwork Icon


We embrace diversity, encourage open communication, cultivate empowering relationships, and support a culture of collaboration.

Integrity Background Integrity Icon


We are thoughtful and act with honest intent.

Initiative Background Initiative Icon


We have the desire, creativity and discipline to lead change and shape the future.

Advocacy Background Advocacy Icon


We advocate for young children and families and we are socially and environmentally responsible.

Royal Blue Block

Let’s get to work on play.

About Play Image #1

We are dedicated to building meaningful relationships with our local communities. Through educational opportunities, volunteering, corporate sponsorships, community outreach, and more, Kaplan makes giving back a priority.

About Play Image #2 Green Bamboo Leaf

Proudly partnered with a number of local and national organizations, employees are also encouraged to participate in the Corporate Volunteer Program, a collaborative partnership with the Greater Winston-Salem Chamber of Commerce and Winston-Salem/Forsyth County Schools that we sponsor, as well as special events like Ronald McDonald House's "Sport a Shirt, Share a Night" campaign, or our annual Kaplan Community Playdate.

About Play Image #3 Green Triangle Element

From supporting Universal Pre-K and early literacy through partnerships with Family Services and Forsyth County Public Libraries, to fighting childhood hunger alongside H.O.P.E. of Winston-Salem and the Second Harvest Food Bank of Northwest North Carolina, our community partnerships are more than photo opportunities. They're a chance to allow all Kaplan employees and their families to authentically engage with their local community in ways they may have never imagined, and an opportunity to change children's lives through the work we do on and off Kaplan's campus.

Purple Ribbon Element

Community Partners

We believe we're better when we work together and we are proud to support organizations that share our vision for the field of early care and education.

Lavendar Circle Element
Another Lucky Charm Element

Corporate Partners

A rich history of play.

Black and white photo of Downtown Winston Salem, NC Bamboo Frame Element

In 1951, Leon and Renee Kaplan opened their first toy store in downtown Greensboro, NC. The store, Tiny Town, later moved to West Fifth Street in Winston-Salem, NC, where they continued to offer unique toys and gifts that promoted learning through play. In 1968, Leon founded Kaplan School Supply, which embodied his vision of providing developmentally appropriate resources that help foster the growth of the whole child: cognitively, physically, socially, and emotionally. Kaplan School Supply eventually became Kaplan Early Learning Company, which quickly developed into a leading international provider in the field of early care and education.

Black and white photo of Leon Kaplan helping a customer

Today, Kaplan Early Learning Company continues to embody Leon's vision by providing quality early childhood resources to school systems, childcare centers, and federally supported programs. The company's corporate headquarters is located in Lewisville, NC, and the site houses office space, a warehouse, a state-of-the-art distribution center, and the Kaplan Outlet Store. Thanks to the dedication, loyalty, and hard work of Kaplan employees, the company has tripled in size since 1990 and continues to be a leading international provider of products that enhance children's learning.

Purple Bar Purple Bumps
Matthew Marceron
Matthew Marceron
President & CEO

At Kaplan, we come to work every day knowing that we're making an impact on children, families, caregivers, and educators here at home and around the world. From our warehouse employees and customer support, to our sales team in the field, we are all united in our belief that every child deserves the opportunity to learn through play.

Hal Kaplan
Hal Kaplan
Executive Chairman

When I look at Kaplan today, I think of how proud my dad would be that we're still carrying out the same vision he had for this company as when he started it over 50 years ago. The passion he had for early education goes into all we do and knowing you made a difference in the lives of children and families is a good feeling at the end of the day.